Wide Open — Prepared for Sam Tompkins · August 2026 · Interactive budget, all levers yours
Wide Open Newspapers × Sam Tompkins
Limited-edition newspaper prints for the 2026 UK & Europe tour · one edition per night · never reprinted · never discounted
01 — The idea, simply
Two types of products
Product A — Open tour edition
One design for the whole tour, sold at every stop and online, closed forever when the tour ends. Simpler, batch-printed to demand — no per-city collectible story, so it earns a lower price point.
Product B — Limited edition, per night
A unique newspaper for each show — the city, the night, the setlist, the writing. Run sized to the room; when a night sells out, that edition is gone forever. Scarcity is real and dated, so it carries a higher price point than a poster.
They combine well: per-night editions at the shows, the open edition online only — the collector object and the accessible one, without either undercutting the other.
02 — Why Wide Open
We handle everything end to end
End-to-end. Event production with H&M and Highsnobiety. Production for Nike. TikTok marketing for Noah Kahan. Creative direction with over 20 artists across genres. We stock our own newspapers through our own global distribution — Magculture, Yvon Lambert, Skylight, Quimby's.
Design, print, logistics, promo, distribution — one team, one pipeline. Full-size newsprint where every spread opens into a wall poster, with real writing on the backs. Your team approves at concept, layout, and final. We run the rest.
03 — The two financial structures
Revenue splits
Pick the structure first — the products below work under either.
Structure 1 — We finance it
Wide Open pays for everything — design, print, shipping. Costs recoup off the top, then the net splits 60/40 in the artist's favor. You write no checks and carry zero risk.
Structure 2 — You finance it
You cover production at cost plus our design & production fee, and keep everything else. More money, small upfront — the right call if you're confident in the run.
04 — Product A · Budget playground
Open tour edition
One design, the whole tour, closed forever at the end. Batch-printed to demand.
Print cost:dynamic, volume-priced — currently –. Split fixed at 60/40 in the artist's favor (Structure 1). Design & production (Structure 2 only): €500 flat.
Copies printed
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Gross retail
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Net pool
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Net to the artist
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Net to Wide Open
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05 — Product B · Budget playground
Limited edition per night
Every number is a lever — drag them and the budget recalculates across all 6 dates.
Print cost:dynamic, volume-priced — currently –. 30-copy minimum per show. Split fixed at 60/40 in the artist's favor (Structure 1). Design & production (Structure 2 only): $500/show.
Copies printed
–
Gross retail
–
Net pool
–
Net to the artist
–
Net to Wide Open
–
Per night, at your settings
06 — Side by side, at your current settings
A vs B
Product A (open edition) — net to the artist
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Product B (limited per night) — net to the artist
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A + B combined — per-night editions at the shows · open edition online only
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07 — How it runs
Production & next steps
EditorialImagery from your archive under one-time license, commissioned photography, or your creative team. Essays, the city's story with you. Approval at concept, layout, and final — every page.
The templateOne architecture, an edition per night: masthead, date, city, that show. Designing at tour pace is our production system, not an experiment.
Logistics6–10 weeks concept-to-first-edition; print 5–7 working days per batch, shipped with the merch. Sold through your existing tables and POS — no staffing burden.